RSS SUBSCRIPTION

The Man Pants Primary

by Adam Hanft on September 12, 2010

Tomorrow is primary day in Delaware – a special election for the symbolic Biden seat – and it’s looking like anything can happen.  Tea Party candidate Christine O’Donnell is gaining on Mike Castle; according to a Tea Party Express Poll she is a scant 2 percent behind the congressman and former governor.

Last week, Sarah Palin endorsed her; Sean Hannity broke the news on Twitter, increasingly a platform for the new instantaneity in politics.

Her commercial comes from the Tea Party playbook – lash your opponent to the White House, turn him into an Obama clone- a Clobama – who supports bailouts, healthcare reform, the entire agenda.

Indeed, O’Donnell has been criticized for using essentially the same attack commercial that Sharron Angle is using against Harry Reid in Nevada.

But what makes this campaign different is its sizzling sub-narrative that Mike Castle is gay. Check out this innuendo-bloated video, where an off-camera voice asks “Isn’t Mike Castle cheating on his wife with a man?” The on-camera faux newscaster replies “That’s the rumor.”

The video showed up on the website of Liberty.com – a consulting firm that was, until recently, employed by the O’Donnell campaign.

O’Donnell has condemned the attack.  But her denial manages to repeat the rumor twice:

“I think that that’s a very tacky approach. I never said that Mike Castle was gay. I don’t endorse putting out rumors that Mike Castle is gay.”

This so infuriated Rachel Maddow that she responded  with a typically withering riposte.

Visit msnbc.com for breaking news, world news, and news about the economy

By the way, repetition does stick – it’s called the illusory truth effect.  The more you repeat something, the more likely it is to be perceived as true – if there is a framework for acceptance. And guess what? There is no shortage of politicians, especially older Republicans, who’ve been outed.

Further drama.  The Delaware Republican Party went to the Federal Election Commission to complain about alleged illegal coordination between the Tea Party Express and the O’Donnell campaign.

In response, O’Donnell laid the gaynuenndo on thick on the Mark Levin show:

“You know, these are the kind of cheap, underhanded, un-manly tactics that we’ve come to expect from Obama’s favorite Republican, Mike Castle,” said O’Donnell. “You know, I released a statement today, saying Mike this is not a bake-off, get your man-pants on.”

Listen:

Wonder if that’s why Mike Castle is running a spot that shows him as a real guy, hanging out at a blue-collar diner, with strategic intercuts of rot-gut coffee being poured (no Starbucks, please) and sandwiches – not panini – being sliced.

Castle’s also gone negative, attacking O’Donnell for a list of alleged financial shenanigans that make her seem like a serial guest on Judge Judy.  Although you wonder if – given the number of people who’ve suffered foreclosure and are in struggle mode – this will just make her more of a populist hero.

Meanwhile, all the polls show that Castle would be a much stronger candidate in the general election.   The Wall Street Journal editorial page called this election a “test of political pragmatism”  and quoted William F. Buckley’s maxim that he always voted for the conservative who could win.  We’ll see tomorrow if the Tea Party Express rides over the Reality Railroad.

3 comments

One more thing about that Castle ad–the one where he’s hanging out in a ‘real man’s diner.

The text that appears on the screen at about .16 reads, “As Delaware’s Governor, Mike Castle balanced the budget 8 straight years.” The word “straight,” along with the rest of the text, grows in size, coming toward the viewer.

Message: Mike is straight!

by David on September 22, 2010 at 3:58 pm. Reply #

Neat blog post a hyperlink to this site was provided by Christian Dillstrom, the mobile & social media marketing virtuoso, so you must be doing an excellent job!

by Allison Mclean on July 28, 2011 at 7:46 pm. Reply #

:-) A hyperlink to this internet site was provided by Themelis Cuiper’s SocialGarden Business one-on-ones > e-commerce & social media marketing, so you must be doing a super job as he provides a hyper link to you.

by Leah Mayo on August 22, 2011 at 3:09 am. Reply #

Leave your comment

Required.

Required. Not published.

If you have one.